I took a Human Centered Design workshop a year ago to learn more about the innovation process. My big epiphany from that workshop was that alignment is not achieved by convincing others, it’s an outcome of true collaboration…. Obvious, right? But how many people/companies really, truly, authentically do this?
Those organizations who adopt a truly collaborative culture will be able to stay ahead in the age of digital disruption because the nature of digital innovation pushes people, organizations, and industries into reinventing themselves to the core: their value propositions, their business models, and their competencies. This process of reinvention is difficult (an understatement) because, by its very nature, the outcomes are controversial.
Eight years ago, when I was heading up PayPal Mobile’s Business Development efforts for North America, mobile payments was still in its infancy. Our small team recognized that mobile payments had the power to disrupt the incumbent players in the industry. We saw, even back in 2007 (pre-iPhone), that it could be PayPal’s foray into retail, remittances, and other new areas. While we were able to put into place many of the fundamental building blocks that later led to today’s most strategic growth business for PayPal, we failed to gain senior executive alignment on our vision back in 2007. It is true that there were many unknowns in the industry back then, but I would suggest that the failure was due, in large part, to lack of collaboration with the stakeholders across the firm. We were a new business area that was isolated. We were nimble and fast-moving, but we failed to bring in other key stakeholders (outside of our team) to create a unified vision together.
Many companies have innovation labs or new business groups and could fall into the same trap. Seven years later I have worked with startups and large organizations alike, all seeking to ride the digital financial services wave or defend themselves against it. I look forward to the next interesting challenge – to work with organizations who either embrace HCD methods already, or who are struggling, or believe they will soon struggle, with issues of alignment around innovation and to help them overcome these challenges by introducing collaboration methods and helping to drive cultural change.
- RT @jranck: "Jimmy Kimmel tears apart his critics on health care bill" mashable.com/2017/09/21/jim… 1 day ago
- His ignorance has no limits. Learn the country names next time you speak in front of African Leaders! google.com/amp/s/amp.cnn.… 1 day ago
- RT @NickKristof: Unicef estimates that 400,000 Rohingya may have fled Burma for Bangladesh as part of the ethnic cleansing unfolding under… 6 days ago
- RT @ARMoreshead: Genuinely asking re: Trump in Phoenix....is it typical to have a campaign rally less than a year into term one? Honestly p… 1 month ago
- RT @betsy_klein: Treasury Sec. Steve Mnuchin's wife Louise Linton has deleted this Instagram, which contained tagged designers and some int… 1 month ago
- RT @ifuaskmee: 1st Lady Michelle Obama warned us; "The presidency doesn't change who you are. It reveals who you are." #MorningJoe https://… 1 month ago
- RT @LeoKapakosNY: "When someone shows you who they are, believe them the first time" ~ Maya Angelou #MorningJoe #ImpeachTrump https://t.co… 1 month ago
- RT @jimmykimmel: A message of support for those who voted for @RealDonaldTrump... youtu.be/t16xYMSyMXU 1 month ago
- RT @PalmerReport: Donald Trump has now spent more time attacking the Merck CEO than he's spent condemning Nazis, white supremacists, or Vla… 1 month ago
- RT @CNBC: JUST IN: Merck CEO resigns from Trump's manufacturing council amid fallout from the President's comments. cnbc.com/2017/08/14/mer…… 1 month ago